Lo2 Evidence of development of further material

Lo2 Evidence of preparing methods of gaining feedback

Google forms

 

Lo2 – M2 Explanation of media choices for the client

Media choices 

I have chose to create a poster, video advertisement and social media page for my client 'free to be you'. This is because of my clients request to target a wide audience of viewers aged from children to adults.

By posting my advertisement content on platforms such as YouTube and Instagram I can target parents, adults and young adults that want to look into the 'Free to be you' therapy business, or are looking for new therapists online. 

By creating a poster with original cartoon characters and easy to read text I can target the company's younger child demographic. This will help to target children accessibly as it is not threatening, its colorful and engaging and this may help to advertise the company to more shy children that don't want as much social interaction and instead want time to read and process the information.

By creating a video advertisement I can make an accessible visual and audio product that clearly describes the business and showcases the company's values to the viewer. I can place this video advertisement on the company's up and coming website, but while the website is in production I will post the product on YouTube for my client easy access, to post on their company social media platforms on Facebook and Instagram.

Lo2 Evidence of contacting client

 

Lo2 Identification of Target Audience for the campaign

Target audience

In this campaign I will target a Abc1 audience with spending power for non essential purchases, and a C2D audience as clients can work with schools or charity organizations to fund their therapy. The target audience for the 'Free to be you' therapy business campaign are children and adults, their clients will be made up of a wide range of  genders, sexualities and cultures. 

Because of this it is important to make my content for this client accessible to a wide range of people, by having free to view audio visual and print product content.

Lo2 Location Recces for shooting/photography

 

Lo2 Risk Assessment