Lo2 Completed campaign material

 

Poster

Post production visualization diagram

Emails shared with client 

The client has told me her preferences and requests so to achieve them I have used the emails she sent me, these emails included fun facts of her employees and Images of them of which I requested in a meeting so that I could create cartoon versions of the employees on the poster, and add facts around the characters in speech bubbles.

 My client requested a white background to make it easy for people with learning and visual differences to read. 

She also requested for me to show the location of the business and the setting in which therapy takes place, this will make the client feel more comfortable entering a new space now that they have an idea in their head of what to expect.

 I created the characters and locations with watercolor and then scanned them into the computer. I added cartoon pets and fun facts about the characters in the poster to make it kid friendly and engaging. I wanted the viewer to feel informed so that they already knew a little bit about the people they were going to trust with support them. The characters are drawn in close ups where as Leah is drawn in a full shot this because she is the owner of this business and she is therefore the main focus and her staff are the secondary focus.

I added a green outline to the poster to make it eye catching, I chose to match the logo's colours this makes the posters colour scheme cohesive. 

I created the 'free to be you' logo on power point, I took inspiration from her businesses original design by using the same colours of the original logo by using the dropper tool, The logo was made spherical as I wanted it to connote feelings of happiness and safety, that is why I resembled the logo after the shape of a rainbow, this also keeps in theme with the therapy rooms rainbow furniture. 

I created a description of business based on discussions with my client and surrounded it with a colorful outline that matches the colour scheme of the poster, This description was made based on my clients instructions so that the viewer did not think the business was free due to its name, and so that the advertisement targets people that relate to the questions asked and are seeking help.

On the poster I labeled the location of the therapy room along with visual representation of what the building and therapy room will look like, This is so that the client can think ahead of time where they will be accessing this therapy and plan out their chosen means of transportation. 

I added the QR code from the Instagram page that I made for Free to be you, This is important as at risk clients may find it difficult to reach out for information but by having a QR code they can scan it makes it easy and accessible for them to gather information on the Instagram page. I also added the telephone number and email address of 'Free to be you' for client that want alternative methods of contacting the client if they cannot use the QR code for example digital immigrant that are care takers of a young person trying to sign their young person up to the service.

Lo3 – M3: This product meets the codes and conventions put in place by the ASA and Ofcom as it provides truthful and honest information,  I have not encouraged harmful or dangerous behavior, my content is age appropriate for a young target audience as it does not include rude language, any misleading or harmful information that could impact the viewer and all of the content on the poster is non copywrite or created by myself, this means I have followed copywrite law.

The conventions of my advert meets current trends in existing poster adverts as I have included a QR code to encourage my reader to interact with the product, I have included bright eye catching colour and includes allot of graphics, to cause visual interest. 

Trailer 

I followed my story board document by creating an introducing shot of Leah that was changed from a mid shot to a full shot and a two shot of Leah talking to an unidentifiable client. 

I used a ring light and mobile phone to film this advertisement.

I felt the sound was not up to quality so I created a voice over with my client its purpose is to introduce the viewer to the business.

                                                         https://youtu.be/c7WF6BQEmuY

Lo3 – M3: This product meets the codes and conventions put in place by the ASA and Ofcom as it provides truthful and honest information,  I have not encouraged harmful or dangerous behavior, my content is age appropriate for a young target audience as it does not include rude language, any misleading or harmful information that could impact the viewer and all of the content on the poster is non copywrite or created by myself, this means I have followed copywrite law.

The conventions of my advert meets current trends in existing adverts as I have stated the clear objective of the company to that target audience, the content is concise and engaging as my voice over flows easily to one point to the next. It follows conventions of being under three minutes, I have used an engaging guitar backtrack, I've consistently depicted the brands identity of being accepting and patient. 

                            Instagram page

                                                                         Profile picture

                                                                    Instagram QR code

Clients Facebook page - posting an advertisement for the new Instagram page using the link

Emails discussing products with client

Pre production visualization diagram 

The client has told me her preferences and requests so to achieve them I have made the instagram page child friendly for caretakers to show there young person by creating an easy to read,That is why I chose to use friendly and colourfully appealing images in a cartoon style that appeals to both children and adults to post. short and informative biography, to make sure the client does not think the business is free due to 'free' being in the businesses name. I have used emojis on posts and the instagram bio in order to make the advertisement visual colourful and interesting. And I linked the clients Facebook page she had originally for her buisness. I have discussed this with her on email, in meetings I had organised and on phone calls. I have used the instagram feature that allows you to share a QR code of the business social media page I will be using this on my print advertisement, This is important as at risk clients may find it difficult to reach out for information but having a QR code they can scan makes it easy and accessible for them to gather information on the Instagram page. I created the profile picture myself using powerpoint, I took inspiration from her original design and used the same colours of the original logo by using the dropper tool, but made the logo spherical to fit more easily in the Instagram profile picture.

Lo3 – M3: This product meets the codes and conventions put in place by the ASA and Ofcom as it provides truthful and honest information,  I have not encouraged harmful or dangerous behavior, my content is age appropriate for a young target audience as it does not include rude language, any misleading or harmful information that could impact the viewer and all of the content on the poster is non copywrite or created by myself, this means I have followed copywrite law.

The conventions of my advert meets current trends in existing adverts as I have a clear profile picture of an adapted company logo to endure brand recognition. I have optimized the username so that it is the name of the company, the bio I created is compelling and clear.