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Demonstrate the development of  media products for use from plan>draft>final version

|draft 

Evaluate how the created materials meet the technical and aesthetic requirements of the client’s brief.

'Free to be you' gave me the brief to create a campaign that is child friendly, informs their viewers about staff, informs the viewer about the location and reasoning for the company. They wanted me to incorporate their house style colours of turquoise and blue.  

Media types

For my client I chose to produce a poster, a social media account and promotional video. The poster helps to target a younger audience due to it being cartoonish and colorful. The social media account helps to target a parent demographic as parents will need to research therapy company online to book for their children, this also helps to target young adults as digital natives will use social media regularly to gain options and research information. The promotional video also helps to target an audience that is active online and on social media, but this product is also going to be featured on the clients in production website, this will help to inform and target an audience that is directly interested in the company via the website. These made types all fit the client's requirements due to its versatility and incorporation of brand identity.

Poster

My goal for the poster was for it to be informative easy to understand and incorporated the clients house style, to do this I look at the features of the company's logo and the business card.

As seen above the Logo and business card use a simple serif font in blue and black, as well as a white typewriter font with a colored turquoise background. They use a tree graphic with a splatter paint effect, they both use the colours green, blue and turquoise. For the poster I started with a plain white background, I added in borders in the turquoise background color of the logo text, I chose these house style colour to link to the clients original advertisement content. I added an altered logo to the top right of the poster with contact information underneath it, this allows the audience to identify how to interact with the brand.  I represented the aesthetic of the company by depiction one of its therapy rooms in water colour, so that the viewer can familiarize themselves with the space and think about if they would be comfortable enough in the space do discuss their problems. I added in caricatures of the staff as my client watched them to be introduced to a child audience in a friendly approachable form. I added in graphic speech bubbles to give facts about the staff to the viewer so that they could get to know them. The connotations of the bright colours in the poster are happy and non threatening. Due to these justifications, I can prove that the poster fits the client's aesthetic requirements.

My product meets ASA and BBFC codes as my product is not misleading or deceptive and only includes real information about the company, and I have not misleadingly told my viewers this service will solve all of their problems. I have followed intellectual property writes like copywrite by producing all of my images and art and used non copyright graphics.  All of my products follow age regulations so that it will be suitable for children to view, this means I have not included rude language or harmful themes. 

I have used conventions of a poster advertisement and current trends in existing adverts as I have used illustrations and graphics, I have stuck with a colour pallet and  I have used the brand log and contact information 

I exported my poster and illustrations as an MP4 file type so that it would be lossless and high quality so that the product looked professional. 

Social media  

As social media account are needed to advertise businesses in the digital age I decided to create an Instagram account for my client. I added in a link to the clients other social media platform on Facebook. The aim of this profile is to showcase aesthetic posts that the company aligns with such as wellness posts and mental health awareness posts, and advertise their product to Instagram users. I created a logo that fits in the circular icon for this profile and aligns with the company's logo on their existing advertisement products. 

My product meets ASA and BBFC codes as my product is not misleading or deceptive and only includes real information about the company, and I have not misleadingly told my viewers this service will solve all of their problems. I have followed intellectual property writes like copywrite by using non copyright images. All of my products follow age regulations so that it will be suitable for children to view, this means I have not included rude language or harmful themes. I have followed conventions of a social media profile and current trends in existing adverts as I have use a professional mode of address, and posted eye catching artwork.

I exported my logo for this profile as an MP4 file type so that it would be clear and high quality.

Audio visual

As the client told me they wanted to use this video to direct the viewer to the building, I first included images and videos of the location from the entrance to the front of the building. While the client narrates what the business is about I also showcase the building the company works in and the rooms that they use for therapy, this should help to sell to the viewer how they will be in a cozy relaxing space, that follows the company's aims to be inviting and friendly. Due to these justifications, I can prove that the promotional video fits the client's technical and aesthetic requirements.

My product meets ASA and BBFC codes as my product is not misleading or deceptive and only includes real information about the company, and I have not misleadingly told my viewers this service will solve all of their problems. I have followed intellectual property writes like copywrite by producing all of my images and videos and used non copyright graphics and background music.  All of my products follow age regulations so that it will be suitable for children to view, this means I have not included rude language or harmful themes. I have followed conventions of a video advertisement and current trends in existing adverts as my advertisement is short and concise and includes and reliable information

I Exported this video as an MP4 file so that it can be posted on multiple platforms such as YouTube and Facebook at high quality. 

Compare your final products against existing adverts from the real world

Audio visual 

I have followed similar conventions to this audio visual advertisement for the therapy business 'Better help' by using therapy professionals instead of actors to advertise that service to viewers so that it seems more trustworthy, using an acoustic backtrack to engage viewers, using the company name in the dialog, showing the company logo at the end of the advertisement and filming in settings with relaxing colours and warm lighting. 

Social media 

I have followed similar conventions to this social media platform for the therapy business 'Better help' by using a link in the bio to the clients other social media platforms, adding a tagline, using the company logo, and posting motivational posts.

 

Poster

I have followed similar conventions to this poster advertisement for the NHS by using illustrations and graphics in bright colours, using serif easy to understand text, adding contact information, using the company logo and using a QR code.