Media choices
I have chose to create a poster, video advertisement and social media page for my client 'free to be you'. This is because of my clients request to target a wide audience of viewers aged from children to adults.
By posting my advertisement content on platforms such as YouTube and Instagram I can target parents, adults and young adults that want to look into the 'Free to be you' therapy business, or are looking for new therapists online.
By creating a poster with original cartoon characters and easy to read text I can target the company's younger child demographic. This will help to target children accessibly as it is not threatening, its colorful and engaging and this may help to advertise the company to more shy children that don't want as much social interaction and instead want time to read and process the information.
By creating a video advertisement I can make an accessible visual and audio product that clearly describes the business and showcases the company's values to the viewer. I can place this video advertisement on the company's up and coming website, but while the website is in production I will post the product on YouTube for my client easy access, to post on their company social media platforms on Facebook and Instagram.
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