Lo2 Identification of Target Audience for the campaign

Target audience

In this campaign I will target a Abc1 audience with spending power for non essential purchases, and a C2D audience as clients can work with schools or charity organizations to fund their therapy. The target audience for the 'Free to be you' therapy business campaign are children and adults, their clients will be made up of a wide range of  genders, sexualities and cultures. 

Because of this it is important to make my content for this client accessible to a wide range of people, by having free to view audio visual and print product content.