Media campaigns
Gravity falls - TV show
https://youtu.be/yfUDIPUETUg?feature=shared - trailer
https://youtu.be/2YLfwZBvMGk?feature=shared - merch (book)
At the airing of this show there main target audience were young people
aged 6-15. This is still true however in this period of time it is streamed on Disney+ this means previous audiences can re-watch shows such as gravity falls. I would say its still popular with the audience it was originally targeted to that have aged to young adults and adults aged 15-30. Children would also watch this with there family's members.
They target both boys and girls as both are represented in the main characters Mable and Dipper.
As Disney is not a free streaming service they would be targeting a ABC1 audience with spare time and an interest in comedy mystery and fantasy.
The key message of this campaign advertises the themes in the show is represented via themes such as mystery, comedy and fantasy this is represented via the mysterious tree shaped like a foot that the twins are walking over, Dipper's confused and uncomfortable reaction in his facial expression to the tree is humorous, and Mable looking away from the strange tree and instead looking at a butterfly connotes and introduces the quirks and personalities of the main characters of the show to the viewer, to gain interest and engagement.
The shows slogan 'just west of weird' is a catchy interesting line that intrigues the viewer and represents the weird themes of this show as fun and positive.
The large text and graphics of the shows name and the TV channel logo, denotes to the viewer the name of the show and where it will be posted so that the viewer can find it. This branding is consistent across the Disney TV channel and the title graphic and warm autumn colour scheme across the shows advertisement making it easily identifiable.
Methods used to engage the audience: The TV trailer uses fast pace editing, mysterious music and a lack of context, comedy due to the unexpected, narration, buzz words and action.
analysis of stereotypes: Soos a plus sized character, working as a handy man at the mystery shack he is stereotypical un-intelligent. The stereotypes of the of the Dipper and Mable being 'weird' may be relatable to the audience of 'weird kids' watching the show. The characters age range will also be purposeful for the audience to relate to the characters.
The logistics of the campaign: the target audience of the Disney show would see the advert while watching other shows on there channel as they all target the same target audience of kids and young adults.
Media Choices: moving image advertisement.
The legal and ethical issues of the campaign has had to follow BBFC guidelines to be appropriate for children as its content targeting kids , this means not indorsing dangerous activities, and using appropriate language. All content follows copywrite law as it is all original content, they have to represent their characters realistically in order for it to be ethical.
Thread-up - online thrift store
Target Audience: Thread up's demographic are women aged 15-35 in a ABC1 social class that have an interest in fashion and sustainability.
Key Messages: The key message of the campaign is to advertise sustainable second hand clothing.
Method Choices: Thread up relies on relatability the website and use star power to gain interest in the web site. And trust in there chosen influencer that influences the viewers opinion. Accessibility - online.
Use of stereotypes: stereotyping that women like/ are interested in clothing and fashion.
Logistical Planning: To advertise the product directly to viewers that are already interested in fashion as they are watching the sponsored advertisement on a fashion YouTube video.
Media Choices: Moving image advertisement. Thread up uses sponsorship on platforms such as YouTube and partner with popular social media influencers such as Brittany Broski and Micarah Tewers.
Legal & Ethical Issues: Following copy write laws and ASA laws by being transparent about the price and quality of their products.
Thred-up consistently uses their mint blue house style colour and logo, an they frequently use their slogan of being a more ecofriendly online fashion shop alternative in their advertisements. And they have featured images of example of what viewers could find on the website.
Target Audience: ABC1 audience as they are asking viewers with an expendable budget and spending power to give donations to fund there cause. I think WWF try's to target the largest audience they can by not using models to focus on targeting specific demographics in there advertisements. However I think via the female voice overs that they use they are trying to target women in particular.
The Key Messages in this media campaign is to: give donations to protect venerable species and protect the world natural environments. They highlight in this campaign that the viewer 'can make a difference'.
Method Choices used are: guilting the viewer into giving donations, giving the viewer power to make a difference and inspiring change.
Use of stereotypes: of Animals are defenseless and in need of help only humans can provide, using guilt to entice people to donate.
Logistical Planning: Posting an advertisement on platforms such as TV and YouTube so that they can target an audience that is most likely to have a disposable income as watching content on a devise is often an unnecessary and purply joyful purchase, they are more likely to access viewer that have the funds to donate to their product.
Media Choices: moving image advertisement.
Legal & Ethical Issues: ethically being open about where donations are going to be spent and why they need to be spent there. Following copy write laws.
WWF uses their graphic slogan 'For your world' and brand logo regularly in their adverts, and they frequently use images and videos of cute animals to entice viewers into donating.
Spiderman through the spider-verse (burger king)
Target Audience:15+ year old men as the character modeling in this advertisement is a teenage boy.
Key Messages: Targeted to fans of the movie, limited edition food item.
Method Choices: brand recognition, movie promotional advertisement, character endorsement, limited time offer product.
Use of stereotypes: their target audience of teenage boys like burgers and fast food.
Logistical Planning: fast food chains often surround cinemas, which is good for advertising a media product, and the movie targets a similar target audience to the foot chain.
Media Choices: print advertisement.
Legal & Ethical Issues: They will have to followed copy write laws by teaming up with 'Sony' to create this product.
This product uses the movies logo, and the iconic lenses of Spiderman's costume as a graphic on the disposable cup to advertise the movie to the viewer. They have used imagery of the main character Miles in his Spiderman costume to advertise that this movie is part of the super hero genre, they have also added the Burger King logo into the advertisement to cause viewer recognition.
Spider-Man across the spider verse: https://youtu.be/shW9i6k8cB0
Target Audience: The viewer demographic for this product are men and women aged at 15+ years old that come from a wide range of cultures and ethnicities.
Key Messages: Miles is a super hero/ vigilante that is here to save the spider verse.
Method Choices: Use of action and comedy to excite and draw in the viewer.
Use of stereotypes: parents are strict, the main character is the heroic protagonist.
Logistical Planning: Gain interest from the viewer via fast pace action and an interesting plot line.
Media Choices: moving image advertisement.
Legal & Ethical Issues: ethically representing characters realistically, Following copy write laws.
Finance
- Corporate finances
- Advertising
- Franchising
- Game producer - As well as overseeing the game's development, you'll also be responsible for project management from a business and financial perspective.
- game artist - Your job is to create concept art, storyboards, and designs for packaging and marketing materials. You'll need technical ability to master specialist software packages and tools such as ZBrush, Maya, Photoshop, 3DS Max, Substance Painter and Mudbox.
- game designers -A senior role that involves coming up with original ideas for games and overseeing the creative process. This could be across a number of platforms, including mobile, console and VR/AR.
- game developer - You're responsible for taking the ideas of the designers and writing the code required to build a playable game. It's vital that you're able to understand and follow instructions to bring the creative vision to life.
- animator - Collaborating with teams of artists, designers and programmers, you'll be responsible for animating the characters and other elements of the in-game environment in a way that matches the overall visual style.
- audio engineer - Music, sound effects and character voices all play a key role in immersing players in the game world.
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