Constraints
The ethical constraint's of my campaign will avoid ethical issues by being honest and transparent about the company's aims and actions, All adverts will avoid stereotypes and depict people and cultures realistically so that I don't perpetuating harmful stereotypes or biases. As the target audience for my client as a therapy business is a vulnerable demographics I will try to be as sensitive and transparent in my advertisements as possible.
The legal constraint's of my campaign include following the UK's independent advertising regulations, ASA so that my products misleading or deceptive. They will follow intellectual property writes like copywrite by producing all of my images videos and art and using non copyright music and graphics. All of my products follow Ofcom and BBFC regulations as it will be age appropriate and suitable for children
Magazine: sourcing images, lighting, copyright, software, weather, taking images, seeking permission.
TV Advertisements/ tital sequence: crediting, casting, cost.
Game levels: resources, staff availability, equipment, time, hardware, money, wrought to market.
Social Media Page: platform, staff availability, copy wright, legal issues, algorithm.
Website: domaine availability, copyright.
Radio show: staff availability, equipment.
YouTube video series: copyright, staff availability, editing, weather, time, small budget, algorithm.
how do the 'oddballs foundation' run their health campaign
they deliver their message through there university ambassador scheme: they visit schools and give talks to educate people a raise awareness on testicular cancer.
This is a side business of 'oddball sportswear' they use their sportswear in their charity campaigns as promotion.
What is covered by law in advertising? can't give false information.
ASA scrutiny
Aldi - granny tea add
What have they avoided doing? using a underaged actor drinking alcohol, saying the two different products are exactly the same when that's fall advertising.
What have they done well? they used an old actor so they could show her drinking alcohol, disclosure of price comparison between a tea brand and a cheeper knock off.
ethical implications
is it ethical of lady to have a catipiler cake:
is it ethical for lady to steel m&s idea:they are a highly funded company
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