Media campaigns
Gravity falls - TV show
https://youtu.be/yfUDIPUETUg?feature=shared - trailer
https://youtu.be/2YLfwZBvMGk?feature=shared - merch (book)
At the airing of this show there main target audience were young people
aged 6-15. This is still true however in this period of time it is streamed on Disney+ this means previous audiences can re-watch shows such as gravity falls. I would say its still popular with the audience it was originally targeted to that have aged to young adults and adults aged 15-30. Children would also watch this with there family's members.
They target both boys and girls as both are represented in the main characters Mable and Dipper.
As Disney is not a free streaming service they would be targeting a ABC1 audience with spare time and an interest in comedy mystery and fantasy.
The key message of this campaign advertises the themes in the show is represented via themes such as mystery, comedy and fantasy this is represented via the mysterious tree shaped like a foot that the twins are walking over, Dipper's confused and uncomfortable reaction in his facial expression to the tree is humorous, and Mable looking away from the strange tree and instead looking at a butterfly connotes and introduces the quirks and personalities of the main characters of the show to the viewer, to gain interest and engagement.
The shows slogan 'just west of weird' is a catchy interesting line that intrigues the viewer and represents the weird themes of this show as fun and positive.
The large text and graphics of the shows name and the TV channel logo, denotes to the viewer the name of the show and where it will be posted so that the viewer can find it. This branding is consistent across the Disney TV channel and the title graphic and warm autumn colour scheme across the shows advertisement making it easily identifiable.
Methods used to engage the audience: The TV trailer uses fast pace editing, mysterious music and a lack of context, comedy due to the unexpected, narration, buzz words and action.
analysis of stereotypes: Soos a plus sized character, working as a handy man at the mystery shack he is stereotypical un-intelligent. The stereotypes of the of the Dipper and Mable being 'weird' may be relatable to the audience of 'weird kids' watching the show. The characters age range will also be purposeful for the audience to relate to the characters.
The logistics of the campaign: the target audience of the Disney show would see the advert while watching other shows on there channel as they all target the same target audience of kids and young adults.
Media Choices: moving image advertisement.
The legal and ethical issues of the campaign has had to follow BBFC guidelines to be appropriate for children as its content targeting kids , this means not indorsing dangerous activities, and using appropriate language. All content follows copywrite law as it is all original content, they have to represent their characters realistically in order for it to be ethical.
