Lo3

 

Demonstrate the development of  media products for use from plan>draft>final version

|draft 

Lo2 Gantt chart for scheduling the release of the campaign

 

The launch date of my social media profile and poster would be the 5th of June 

The launch date of my audio visual content would be the 6th of June 

To advertise the teasers for my products I would post a 10sec clip of the video advertisement, an illustration of the business owner Leah and a QR code link to the Instagram page on clients own company Facebook profile once all editing is finished on the 4th of June. I would do this to pique curiosity and intrigue from the followers on the 'free to be you' Facebook page.

When my content is launched I would post the video advertisement on the company's in-production website and social media profiles on Instagram and Facebook to target people that want information on the business. To reach a larger target audience I would post this content on YouTube to create brand awareness and reach people actively searching for new therapy businesses. I would try to put the poster in local shops, Libraries, community centers near to the building the client works in, I would do this to targeted local residents and reach digital immigrants who may not be online. 

I expect my target audience to respond by liking the post's and sharing it with family members and friends. My success criteria would be to collectively achieve 50 shares and 100 likes on my posts.

Lo2 Roles and responsibilities of the group members

Roles 

I will be the only person filming, taking images, recording audio and editing my product. 

I will use Leah B the owner of 'Free to be you' as a model and narrator for presenting information about her company in my audio visual content.

I will be working with her to create a script that provides the correct information she wanted to provide to her target audience.

I will be providing consent forms to my client to be seen in products and I will create location recces and risk assessment to that I am not liable and I have ethically supported my product.

Lo2 Evidence of development of further material

Lo2 Evidence of preparing methods of gaining feedback

Google forms

 

Lo2 – M2 Explanation of media choices for the client

Media choices 

I have chose to create a poster, video advertisement and social media page for my client 'free to be you'. This is because of my clients request to target a wide audience of viewers aged from children to adults.

By posting my advertisement content on platforms such as YouTube and Instagram I can target parents, adults and young adults that want to look into the 'Free to be you' therapy business, or are looking for new therapists online. 

By creating a poster with original cartoon characters and easy to read text I can target the company's younger child demographic. This will help to target children accessibly as it is not threatening, its colorful and engaging and this may help to advertise the company to more shy children that don't want as much social interaction and instead want time to read and process the information.

By creating a video advertisement I can make an accessible visual and audio product that clearly describes the business and showcases the company's values to the viewer. I can place this video advertisement on the company's up and coming website, but while the website is in production I will post the product on YouTube for my client easy access, to post on their company social media platforms on Facebook and Instagram.

Lo2 Evidence of contacting client