Lo3

 

Demonstrate the development of  media products for use from plan>draft>final version

|draft 

Lo2 Gantt chart for scheduling the release of the campaign

 

The launch date of my social media profile and poster would be the 5th of June 

The launch date of my audio visual content would be the 6th of June 

To advertise the teasers for my products I would post a 10sec clip of the video advertisement, an illustration of the business owner Leah and a QR code link to the Instagram page on clients own company Facebook profile once all editing is finished on the 4th of June. I would do this to pique curiosity and intrigue from the followers on the 'free to be you' Facebook page.

When my content is launched I would post the video advertisement on the company's in-production website and social media profiles on Instagram and Facebook to target people that want information on the business. To reach a larger target audience I would post this content on YouTube to create brand awareness and reach people actively searching for new therapy businesses. I would try to put the poster in local shops, Libraries, community centers near to the building the client works in, I would do this to targeted local residents and reach digital immigrants who may not be online. 

I expect my target audience to respond by liking the post's and sharing it with family members and friends. My success criteria would be to collectively achieve 50 shares and 100 likes on my posts.

Lo2 Roles and responsibilities of the group members

Roles 

I will be the only person filming, taking images, recording audio and editing my product. 

I will use Leah B the owner of 'Free to be you' as a model and narrator for presenting information about her company in my audio visual content.

I will be working with her to create a script that provides the correct information she wanted to provide to her target audience.

I will be providing consent forms to my client to be seen in products and I will create location recces and risk assessment to that I am not liable and I have ethically supported my product.